Search
Admission

Faculty of Business and Management

Upon completion of this program, student should be able to:

  • Apply theory and knowledge in marketing management.
  • Solve problems using marketing management methods in an organization.
  • Demonstrate technical skills related to marketing management in an organization.
  • Develop interpersonal skills in engaging with colleagues, stakeholders and the community.
  • Demonstrate effective communication skills with colleagues, stakeholders and the community.
  • Practicing ICT -based digital skills in marketing management related fields.
  • Develop numerical skills in areas related to marketing management.
  • Demonstrate effective leadership skills in organizational management.
  • Demonstrate personal skills in self and professional development.
  • Practicing entrepreneurial skills based on Islamic principles in areas related to marketing management.
  • Practicing Islamic values ​​of professionalism and ethics in the field of marketing management.
  • Administrative Assistant Officer in the public or private sector
  • Operations / Marketing / Human Resources Executive Assistant
  • Career in the banking / finance / insurance / accounting sector
  • Entrepreneurs
  • Financial Accounting I (Non- DIA)
  • Financial Accounting II (Non- DIA)
  • Management Accounting (Non- DIA)
  • Microeconomics
  • Macroeconomics
  • Fundamentals of Takaful and Insurance
  • Legal Aspects of Business
  • Introduction to Finance
  • Fundamentals of Business
  • Business Mathematics I
  • Business Communication
  • Islamic Business Ethics
  • Business Mathematics II
  • Fundamentals of Information Technology
  • Office Management
  • Management of Organization
  • Business Statistics
  • Principles of Marketing and Selling

SPM

All below requirements must be fulfilled:

  1. A pass in the Sijil Pelajaran Malaysia (SPM)/ equivalent qualification with honours in Bahasa Melayu / Bahasa Malaysia or honours in Bahasa Melayu / Bahasa Malaysia Paper July
  2. Obtained a minimum of Grade C ONE (1) of the following subjects at SPM level:
    • Pendidikan Islam
    • Pendidikan Syariah Islamiah
    • Pendidikan Al-Quran dan Al-Sunnah
    • Tasawwur Islam
    • Bahasa Arab
    • Usul Al-Din
    • Al-Syariah
    • Manahij Al-Ulum Al-Islamiah
    • Al-Adab Wa Al-Balaghah
    • Hifz Al-Quran
    • Maharat Al-Quran
  1. Obtained a minimum of Grade C ONE (1) of the following subjects at SPM level:
    • Accounting Principles
    • Economics
    • Business
    • Science
    • Additional Science
    • Physics
    • Chemistry
    • Biology

Malaysian Qualifications Register

Faculty of Business and Management
Universiti Sultan Zainal Abidin (UniSZA)
Universiti Sultan Zainal Abidin
Kampus Gong Badak
21300 Kuala Nerus, Terengganu

T: 09-668 8215
F: 09-668 7846
E: fpp@unisza.edu.my

  • Program Synopsis

Diploma in Marketing program aims to produce holistic graduates who utilize digital marketing knowledge and focused skills and entrepreneurship in line with industry requirements, while applying Islamic ethical values ​​towards self -development with high levels of leadership and communication skills.

Duration of study: 2 ½ years

Download Brochure