Penulis: Yusnita Yusof, Norhayati Abdullah, Mariana Jusop

Sustainable Tourism Dynamics: Insights from Malaysia offers a comprehensive exploration of cutting-edge developments in Malaysia's tourism sector. This timely volume examines diverse aspects of sustainable tourism, from Islamic crowdfunding and community-based initiatives to the impact of COVID-19 on business sustainability. Through systematic reviews and bibliometric analyses, the book delves into tourism demand forecasting using advanced technologies and risk indexing for start-ups. In addition, it uniquely addresses Muslim-friendly tourism, focusing on halal spa services and local food tourism in Terengganu. Whether you're a policymaker, industry player, researcher, or student, this book provides a crucial understanding of the dynamics driving sustainable tourism in Malaysia and offers valuable lessons for sustainable tourism development worldwide.