Penulis: Habsah Muda, Zainudin Awang, Zaharah Salwati Baba, Marwan Mohammad Milhem

Embarking on a postgraduate research journey can be daunting, but with this essential guide, students gain a trusted companion through each stage. This book offers a step-by-step framework for conducting and structuring research, focusing on quantitative and deductive approaches ideal for PhD and Master’s studies. Readers will find an accessible breakdown of core research methodologies, from formulating research questions to performing complex data analyses. Each chapter explores critical aspects of research—from building a solid literature review to developing hypotheses, validating instruments, and conducting empirical analyses. With learning outcomes, practical examples, and review questions at the end of each chapter, this book empowers students to master crafting a rigorous thesis. An invaluable resource for those in business and social sciences, it not only guides students through the technicalities but also underscores the theoretical and practical implications of impactful research.